About the role
Cityfurnish is India’s leading subscription-based furniture and appliance rental platform, backed by Y Combinator and Brand Capital. Operating across 7 cities, we make high-quality living accessible to students, families, and corporates through a Netflix-style pay-to-use model. We’re a fast-growing startup that values ownership, speed, and creative problem-solving.
The Role
We’re looking for a Brand Strategist who will own and elevate every piece of communication that goes out from Cityfurnish — from website and app content to performance marketing creatives, WhatsApp messages, emailers, and listing copies. You’ll work directly with the founders, take full ownership of brand hygiene across all channels, and build a high-performing creative team from the ground up.
This is a hands-on leadership role. You won’t just strategize — you’ll create, review, and ship work daily while simultaneously mentoring a team of designers and video creators. You’ll also lead our influencer partnerships, identifying and managing creators who align with the Cityfurnish brand to produce content for ads and organic reach.
What You’ll Do
- Own the end-to-end brand communication for Cityfurnish across all external touchpoints — website, app, performance ads, WhatsApp, email, social media, and listing platforms.
- Create and manage content for website pages, app screens, product listings, and landing pages that convert.
- Lead creative strategy and execution for performance marketing — including static creatives, short-form videos, reels, and motion graphics that drive ROI.
- Establish and enforce brand guidelines, tone of voice, and visual standards across every channel. Act as the quality gatekeeper for all outbound communication.
- Build, hire, and manage a creative team — graphic designers, video editors, video interns, and motion designers — to produce high-quality output at speed.
- Own the influencer marketing function — screen, shortlist, and onboard influencers/creators who align with Cityfurnish’s brand. Manage end-to-end influencer relationships, briefs, content approvals, and deliverables.
