About the role
Own Windmill's growth - from developer awareness to self-serve activation to expansion. So far, 3M ARR has been built with zero outbound and reasonable marketing efforts - imagine what a dedicated growth person could do. This is a broad, high-autonomy role spanning developer marketing, community, content, and product-led growth.
- Content & developer marketing: write technical content (tutorials, comparisons, case studies) that developers actually want to read. SEO, social, community channels.
- Community: grow and engage the open-source community - Discord, GitHub, forums. Surface feedback, spotlight contributors.
- Product-led growth: improve onboarding, activation funnels, self-serve conversion. Work with product/engineering on growth experiments.
- Analytics: measure what works - traffic, signups, activation, expansion. Data-driven iteration.
Who we're looking for
Ideal candidate: you've already done growth / developer marketing for a devtool company and can point to concrete results - content that drove signups, community programs that scaled, funnels you optimized. That hands-on devtool growth experience is the single strongest signal for this role.
Two profiles fit well:
- A software engineer who wants to branch out - you've built things, you speak the language, and you want to explore the DevRel / growth side while staying close to the product.
- A hacky non-engineer with a strong affinity for tech - you may not write production code, but you understand developer tools deeply, learn fast, and can credibly engage a technical audience.
