GTM Strategy & Analytics Manager
About the role
At Instawork, we’re driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we’re looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!
The mission of the GTM Strategy & Analytics team is to understand the effectiveness of the company’s GTM engine and create strategic clarity and alignment to accelerate Instawork’s growth. Work will cover the following three areas:
**Strategic Planning and Goal-Setting: ** Develop and monitor key performance indicators and metrics to evaluate the effectiveness of our go-to-market strategies. Stay abreast of industry trends and perform in-depth analyses to generate insights that inform strategic decisions.
Special Projects & Initiatives. Answer critical questions about our GTM engine, drive complex projects that help us run/scale better as a business, and incubate 0-->1 initiatives that lack clear owners.
**Business Health Reporting. ** Create and own reports and dashboards monitoring the health of the GTM organization, ensuring data accuracy and integrity. Leverage analytics techniques to interpret data, identify trends, and provide actionable insights to drive business growth and improvement.
As a GTM Strategy & Analytics Manager, your role will range from conducting research that identifies and evaluates key strategic trends in the industry to developing a single point of view on how we operate the business. This will require both driving data-informed decisions and leading in the execution upon them across both the sales and operations. The insights that you uncover and the recommendations that you will propose will range from strategic to tactical, ultimately influencing how Instawork executes every day and invests in growth across the organization. This role will report to the Senior Manager of GTM Analytics, and will partner closely with various stakeholders including but not limited to Sales and Account Management.
