About the role
We're looking for someone to own marketing at Circleback. You'd be the first person in this role–which means there's no playbook and no existing team. Just a product people love and a lot of room to run.
Once people start using Circleback, they stick around. Retention is incredibly high. The challenge isn't convincing people the product is good–it's getting it in front of more people in the first place. You'd figure out how to do that: find creative ways to grow awareness, make the brand match the quality of the product, build buzz around what we're shipping, and build the systems that turn attention into customers.
What you'll do
-
Find creative, scrappy ways to get Circleback in front of more people–the product sells itself once people try it, so the job is figuring out distribution
-
Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward finding what actually scales, not just what looks busy
-
Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know about what we're shipping
-
Define and own Circleback's brand positioning and messaging–figure out what we want people to think when they see Circleback, and make that show up consistently everywhere
-
Map the user journey from first touch to company-wide deployment, identify where people drop off, and work with the team to fix it
-
Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools) that compound over time
-
Dig into product and user data to inform decisions about who to target, what's working, and where the biggest opportunities are
