Who We Are
PocketSuite started with a simple observation. Our CEO Chinwe experienced yet another late arrival with her cleaner - then wait 60 to 90 days to send an invoice. She was ready to pay on the spot, but the cleaner was juggling multiple calendars and an out-of-state accounting business partner just to run their business. Chinwe teamed up with Yang, her co-founder - engineer #5 at NetSuite, who had helped build business management systems for Fortune 500s - because he wanted to do the same thing for the solo hairstylist, the mobile dog trainer, the independent therapist.
That was 2015 (YC W16). Today, PocketSuite is the all-in-one platform thousands of service professionals and SMBs use to get booked, get paid, convert new leads, manage their operations, and communicate with their clients. We call it the Rule of 5: if our pros can't figure out a feature in 5 seconds, we haven't done our job. That constraint shapes every line of code we ship.
What makes us different from the dozen other "booking and payments" tools? We go vertical. We don't build a generic calendar and call it a day. We're an operating system that includes the specific workflows a dog trainer needs to manage multi-session packages, or the exact invoicing flow an esthetician needs when they're finishing up at the spa. That verticalization strategy - a mile wide, an inch deep on the features that actually matter - is why our service businesses stay.
We're a small, founder-led team. Chinwe and Yang still check in code, review PRDs, and talk to customers every day. You won't be a cog here.
The Role
PocketSuite is hiring a Marketing Manager to lead our SMB growth strategy—connecting the dots across channels, campaigns, and partnerships to drive measurable customer acquisition and expansion.
This role is designed for someone who understands how to market to —fast-moving, ROI-driven customers who expect clarity, speed, and value.
You will own the strategy, systems, and performance of marketing. You’ll partner closely with our Content Marketing Manager, who leads content creation and execution.
What You’ll Own
1. Marketing Strategy & Channel Leadership (SMB Focus)
2. Marketing Systems & Performance (HubSpot)
3. Lifecycle Marketing (Email + SMS)
4. Social Strategy (Leadership, Not Execution)
5. Events, Webinars & Partnerships
What Success Looks Like
Your First 90 Days
Days 1–7: Get Oriented: Align on company vision and 2026 priorities. Meet the marketing, sales, product, and professional services team. Review our 2026 goals, existing KPIs, and HubSpot dashboards, as well as our existing content assets. Learn the product by shadowing user onboarding sessions, participating in self-study and live training, and engaging in a secret shopper exercise: book a session, send an invoice, message a client. Start getting to know our customers and why they chose us.
Days 7–14: Get Comfortable: Meet our existing partners and learn more about their plans for the year. Join events (webinars, conferences, etc.) and get a feel for what’s working and where there are opportunities to expand and improve. Run some pilots.
Days 14–30: Get Your Hands Dirty: Propose a full-funnel, customer lifecycle management strategy with MQL & SQL targets, timeline, and steps. Update marketing tools/systems to be able to execute the plan and track metrics.
By Day 60: You're hitting 30-day milestones associated with the approved customer lifecycle management plan.
By Day 90: You're hitting 60-day milestones associated with the approved customer lifecycle management plan and making recommendations on any adjustments/enhancements needed to stay on track and build on what’s working.
Who You Are
PocketSuite is the all-in-one platform built for service businesses. From bookings and payments to client communication and beyond, we help owners and managers simplify their business and focus on what they do best. For more than a decade, thousands of independent professionals, small businesses, and multi-location brands have trusted PocketSuite to power their service businesses and serve hundreds of thousands of clients. We’re proud to support a diverse community of entrepreneurs at every stage of their journey. PocketSuite empowers the U.S. market of 20 million service businesses, generating $1 billion in sales with a desktop and mobile cloud solution for running their business. Thousands of businesses run on PocketSuite. Over 600,000 clients book, pay, and communicate with their service providers on PocketSuite today, and we're growing fast.
Salary
$65,000 - $80,000
Location
Remote
Experience
3+ years
Total raised
$1.6M
Last stage
Seed
Investors
No applications, no recruiter spam. Just the intro.
A few questions to make sure this role is the right shape for you. Two minutes.
I write the intro, send it to the founder, and handle the back-and-forth.
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.