In the first month you will

• Learn adyn’s scientific approach, creative strategy, and our existing marketing stack
• Research and present your own analysis of strategies and tactics found broadly in the consumer digital healthcare space
• Develop customer segments
• Draft strategy for paid search & social marketing

In the first quarter you will

• Architect the overall structure of our scalable marketing stack including CRM, marketing automation, analytics, etc.
• Work with design and content strategy team to devise, run, and analyze tests of audience segments, creative, copy, promotions and channels—including social media, paid search, affiliate, paid influencers, display, DRIP, retargeting, referrals, etc.
• Implement strategy for paid search & social marketing
• Track, analyze, and interpret brand marketing channel ROI by setting channel specific CPA, LTV, ROAS KPIs and design dashboards tracking efficacy of marketing efforts and communicate results to drive decision making

In the first year you will

• Build a deep data-driven understanding of our customer’s needs and desires through rigorous customer development and refine customer segments
• Build a deep data-driven understanding of our customer journey through our various marketing channels, touch points, and product experiences
• Optimize the efficiency of channels, creatives, and messaging
• Optimize budget allocation between channels and lead campaign-specific optimizations for conversion
• Test and scale new, emerging, high-impact digital channels
• Track relevant market conditions and innovate to find meaningful growth
• Create and manage aggressive testing frameworks, calendars, and processes to enable ongoing improvement
• Ideate and build A/B testing initiatives (creative, copy, landing pages, etc.)
• Work closely with our creative and leadership teams, providing recommendations to optimize performance and validate hypotheses for acquiring new customers

Skills

• 2+ years of hands-on, fast-paced paid search & social marketing experience with a measurable record of driving brand growth
• Experience at an online direct-to-consumer product or service company—ideally from pre-launch or launch through over 50,000 paying customers
• Proven marketer that drives positive ROI by optimizing CPA, LTV, ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies
• Ability to manage a large budget with aggressive targets
• Deep knowledge of platforms' (e.g., Google Adwords, Facebook/ Instagram, Taboola, Google Analytics, etc.) bidding, serving and optimization intricacies, consistently up-to-date on new releases
• Experience with reporting and visualization tools such as Tableau, Looker, Google data studio, etc.
• Strong analytical skills with a keen ability to question data and existing approaches (SQL required, python a plus)
• Experience in growth forecasting and attribution modeling
• Ability to build and improve multi-channel growth models through advanced analytics ‍

To apply

Please email careers[at]adyn.com. Use the subject line formatting: [Careers] Performance Marketer: Last Name, First Name. Attach a resume. In the body of your email use 3 - 5 sentences to tell us how you exemplify any of our 6 values and another 3 - 5 sentences to describe a successful ad campaign experience (created by you or one of your heroes).

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.