About the role
About Material Depot Material Depot is on a mission to be India’s largest tech company in the Architecture, Engineering, and Construction space by democratising the ecosystem and bringing stakeholders onto a common digital platform. And for that, we are creating tools that will solve the most intricate challenges that professionals in the industry face. We are solving the core challenge by creating an online material library for Architects, Interior Designers and Construction Professionals where they can discover materials from lacs of materials from thousands of brands. More than 30,000+ professionals currently use the platform to discover materials and designs for their projects. The founding team includes people from top management consulting firms and colleges in India (like BCG, IITB), and have worked extensively in the construction space globally. Funded by prominent global VCs that include Y Combinator, Accel Atoms, Whiteboard Capital, Soma Capital among others, we are seeking to expand our team across the board. You can visit our website to know more and refer to all open positions here. Job role: Performance Marketing Associate. Location: HSR Layout, Bangalore, India Salary range: 4.5 LPA- 5.5 LPA Please note that this is an on-site role.
Responsibilities : Preliminary product research, keyword research and implementing them organically and inorganically Analysing revenue, campaign performance, ACoS, daily ad spends, etc. Plan, create and manage Facebook and Google sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) Campaigns on Facebook and Google Seller Central by formulating strategies and road map for successful delivery of PPC campaigns. Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices. Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities. Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Google and Facebook. Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth. Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces. Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals. Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets. Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.
