Senior Marketing Strategist, Product

What You'll Do: Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy. Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing. Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints. Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage. Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging. Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement. Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights. Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns. Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.

What We're Looking For: 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches. Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption. Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research. Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging. Strategic mindset with the ability to think long-term while executing with precision. Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions. Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives. Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams.

Bonus points for experience in fintech-card, banking, or payments verticals. #LI-Hybrid At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team. Create a Job Alert Interested in building your career at EarnIn? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name * Last Name * Email * Phone Country * Phone * Location (City) * Locate me Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you legally authorized to work in the country that this role is based? * Select... Do you need, or will you need in the future, any immigration-related support or sponsorship from EarnIn in order to begin or continue employment with EarnIn? * Select... What is your preferred pronoun? Select... Do you have a preferred name you would like to be called? Have you previously applied to a role at EarnIn? * Select... What is your primary mailing address? * Should you receive an offer, this will be used for offer and onboarding purposes. LinkedIn Profile The interview may be recorded in various formats, including audio, video, and/or transcript, and reviewed by EarnIn’s hiring team for internal evaluation purposes only. These recordings will not be shared outside the company and will be securely stored and deleted in accordance with EarnIn’s Records Retention Policy. * Select... This a hybrid role in our Mountain View, CA office. Are you willing to commit to being in the office two days a week? * Select... Are you open to relocate if you do not live in the Mountain View, CA area? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in EarnIn’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Gender Select... Are you Hispanic/Latino? Select... Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to

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