About the role
Social Media Management
- Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Create engaging, on-brand content including reels, stories, posts, and captions
- Monitor trends and analytics to optimize performance and grow our following
- Manage content calendar and collaborate with designers, writers, and product teams
- Respond to comments and DMs to cultivate an active and supportive community
Influencer & Outreach
- Identify, engage, and build relationships with influencers, creators, and brand ambassadors
- Coordinate gifted and paid partnerships, from outreach to tracking performance
- Build partnerships with relevant podcasts, newsletters, blogs, and communities
- Host or support IRL and virtual community activations, events, and collaborations
Growth & Strategy
- Track and report on KPIs and ROI of outreach and social initiatives
- Work with paid media team to repurpose high-performing content
- Stay up to date with trends in wellness, mental health, sobriety, and content marketing
