Unusual
Unusual is an AI brand management and marketing platform that helps companies understand and change how AI models (such as ChatGPT, Gemini, and Perplexity) describe and recommend them. The company coi
About Unusual
Unusual is an AI brand management and marketing platform that helps companies understand and change how AI models (such as ChatGPT, Gemini, and Perplexity) describe and recommend them. The company coined the term 'AI Relations' (AIR) — a discipline analogous to PR but targeted at large language models rather than journalists. Its platform surveys AI models with hundreds of targeted questions to reveal brand misperceptions, then creates and deploys AI-optimized content on purpose-built subdomains to reshape model opinions over time. It covers two primary capabilities: AI Visibility (AEO/GEO) and AI Brand Alignment.
