About the role
The Future of Agentic Buying
People are increasingly trusting AI to help them buy things. First AI agents were information aggregators, trusted to search and summarize. Now they're trusted to advise on key decision-making. Increasingly, they're becoming autonomous buyers: agents that shop, evaluate, and transact on behalf of humans.
When AI is the audience, how it perceives your value proposition becomes one of the most consequential things a company can understand about itself.
We apply the principles of AI interpretability research to study how models actually think about companies, and underneath the surface noise we find remarkably stable beliefs, formed from the proof points a company has put into the world (often inadvertently).
Companies starting to take this seriously are realizing something uncomfortable: in an AI-evaluated market, marketing claims without substance to back them up don’t work anymore. Conversely, companies that deliver on their value proposition have unbounded opportunity to reach and acquire new buyers. AI agents are judging every brand's value promise, and are teaching humans how to do the same.
About Unusual
Unusual is the AI interpretability platform for marketing and GTM teams. We help companies shape how AI models actually think about their brand and value proposition.
Why this role exists
Every company has a unique path to get ready for the rapidly approaching future of agentic buying. When agentic buying arrives for their industry, a company’s ability to thrive will depend on their ability to (1) understand how AI agents evaluate them, (2) enable AI agents to interact with their business, and (3) make the right strategic bets that continually refine their value proposition as perceived by AI.
We build the platform and we apply the methodology directly alongside companies and consultancies. Being at the forefront of the practice of AI brand management, we are committed to learning alongside our partners and sharing what we learn. This role exists to be the trusted voice on the ground with each client; the person who turns the platform and methodology into decisions that move the business.
