Minerva

Minerva is the AI platform for consumer demand generation.

We provide companies with a centralized view of the consumer as well as tooling to simplify their existing sales, marketing and customer success infrastructure. Leveraging our proprietary consumer data asset, we create an observable, wholistic profile of the consumer through time. With this profile as the foundation, we use in-house decisioning models to power optimal activation throughout the funnel, which drives revenue and commercial efficiency for brands.

Minerva creates high ROI outcomes for high-equity brands across industries (e.g., Wander, the Miami Dolphins, Miami F1, Luxury Presence, Trust & Will, Juicebox, the NBA, Capital One) and has distribution agreements with large scale partners such as Experian and Clay. We help these partners sell more product to consumers in less time.

Minerva was founded by successful quantitative traders from Citadel and Bridgewater, and our products / models are built by PhDs from Stanford, Berkeley and Cambridge as well as engineers / operators from Uber, Third Point and Lazard.