borong is a SaaS-enabled marketplace that connects brands like…
Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands.
We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow.
Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments.
With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business.
borong is headquartered in Kuala Lumpur, Malaysia.
Investors
Aizat Rahim
I am the managing director of Borong (formerly known as Dropee), a regional B2B eProcurement marketplace with embedded financing funded by YC and top VCs across various countries. Previously, I was the co-founder of Infinite Ventures (2014-2016), a venture-building company that was acquired by US Kern Technology. I also served as the director of Job4Locum, a medical job portal company, from 2014 to 2016, until MIMS acquired it.
Lennise Ng
Lennise Ng is the CEO and co-founder of Borong (formerly Dropee), Southeast Asia's leading and fastest-growing B2B eCommerce platform with embedded financing. Borong revolutionizes informal supply chains by digitizing wholesale trade and empowering SMEs with seamless access to services and working capital. Under her leadership, Borong is on a mission to build the largest, most profitable network of SME businesses in Southeast Asia, driving economic growth and innovation across the region.
LinkedInAizat Rahim
I am the managing director of Borong (formerly known as Dropee), a regional B2B eProcurement marketplace with embedded financing funded by YC and top VCs across various countries. Previously, I was the co-founder of Infinite Ventures (2014-2016), a venture-building company that was acquired by US Kern Technology. I also served as the director of Job4Locum, a medical job portal company, from 2014 to 2016, until MIMS acquired it.
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