Hg

Hg Catalyst is the AI product incubator for Hg, one of Europe's leading software investors with $100B+ under management. We're not consultants or advisors - we're builders.

We operate as a serial AI product factory embedded directly into Hg's portfolio companies, conceiving, building, and shipping AI products that generate real revenue and serve millions of users. Our unique model: launching transformative products for B2B SaaS or services companies in 9-18 month sprints, with each product built into an established business with existing customers, infrastructure, and go-to-market capabilities.

We eliminate typical startup risks while maintaining the pace and ownership of a founding team. When you join Hg Catalyst, you become a serial AI product entrepreneur with the support of one of the world's premier software investors.