Instacart (legally Maplebear Inc., NASDAQ: CART) is the leading grocery technology company in North America, operating both a consumer-facing marketplace enabling same-day grocery delivery and pickup
Instacart (legally Maplebear Inc., NASDAQ: CART) is the leading grocery technology company in North America, operating both a consumer-facing marketplace enabling same-day grocery delivery and pickup from 85,000+ stores, and an enterprise platform providing retailers with white-label e-commerce, AI-powered smart carts, retail media technology, and in-store tools. Founded in June 2012 and headquartered in San Francisco, the company completed its IPO on September 19, 2023, raising approximately $660 million. It serves 1,800+ retail banners, 600,000 independent gig shoppers, and 9,000+ CPG advertiser brands.
Apoorva Mehta
Born in 1986 in Jodhpur, India; raised in Hamilton, Ontario, Canada. Graduated from the University of Waterloo with an electrical engineering degree. Worked briefly at BlackBerry and Qualcomm before joining Amazon as a supply chain engineer in 2008. Left Amazon in 2010, launched roughly 20 startups over two years, and founded Instacart in 2012. Served as CEO until 2021. As of September 2023, net worth approximately $1.3 billion from ~10% ownership stake.
LinkedInChris Rogers
With Instacart since 2019, joining as VP of Global Retail before becoming Chief Business Officer. Became CEO on August 15, 2025, following Fidji Simo's departure to OpenAI. Prior to Instacart, spent nearly 11 years at Apple, most recently as Managing Director for Apple Canada. Began career at Procter & Gamble. Sits on boards of Spins and the Ad Council.
LinkedInAnirban Kundu
Joined Instacart in October 2024, coming from Uber where he was VP and Head of Engineering for Uber Delivery. Led B2B and B2C solutions including Uber Eats and the ad solutions business at Uber. Prior roles include SVP Product & Engineering at Postmates, CTO at Evernote, and engineering leadership at GoDaddy, Shazam, and Yahoo. Quoted technical voice behind Instacart's ChatGPT Agentic Commerce integration.
LinkedInMax Mullen
Co-founded Instacart in 2012 alongside Mehta and Leonardo. Served as Chief Product Officer and was integral in shaping Instacart's early product and design. Now an active startup investor. In a February 2026 public appearance, described the company's early challenge of building without existing gig economy infrastructure.
LinkedInBrandon Leonardo
Co-founded Instacart in 2012. Stated mission is 'creating a world where everyone has access to the food they love and more time to spend it together.' Stepped back from day-to-day operations in the early years of the company.
LinkedInAsha Sharma
Joined Instacart in February 2021 from Facebook, where she was VP of Product for private communications (Facebook, Messenger, Instagram). Oversees the Marketplace including the app, logistics, growth, and marketing. Prior to Facebook, was COO at Porch.com and held roles at Microsoft. Sits on boards of AppLovin and Coupang.
Christina Hall
Joined Instacart in October 2020. More than 25 years of HR experience. Previously Chief People Officer at LinkedIn (2017–2019) and senior HR roles at Facebook and Intuit. Executive sponsor of Nightshades, Instacart's Black Employee Resource Group.
Laura Jones
CMO at Instacart. Prior to this role, held director-level product marketing positions at Uber, where she built and scaled Uber's Product Marketing function.
LinkedInEmily Reuter
Current CFO who succeeded Nick Giovanni (who returned to Goldman Sachs in 2025 after serving as Instacart CFO from 2021–2024). Publicly quoted representing Instacart at investor and industry conferences in late 2025.
