thrv
AI Venture Incubator and Innovation Platform
About thrv
thrv (pronounced "thrive") is an AI native software company. Our platform is now in use at 9 companies. We create equity value for our companies through product innovation using our proprietary Jobs-to-be-Done (JTBD) method and patented software.
What is JTBD? Your customers aren't buying your products; they are hiring them to get a job done. This is the foundational Jobs-to-be-Done insight popularized by Harvard Business School's Clay Christensen. We use a customer's job-to-be-done to identify unmet needs, analyze the competition, optimize marketing messages, and improve GTM. We also develop a growth strategy for the company's roadmap and new product development that will accelerate growth and create equity value faster and with less risk.
Benefits
- • TriNet, our PEO, offers a full range of health insurance plans including PPO and HMO options as well as Kaiser Permanente in CA. thrv splits the cost of health benefits with the employee.
