Unusual
Unusual is an AI brand management and marketing platform that helps companies understand and change how AI models (such as ChatGPT, Gemini, and Perplexity) describe and recommend them. The company coi
About Unusual
Unusual is an AI brand management and marketing platform that helps companies understand and change how AI models (such as ChatGPT, Gemini, and Perplexity) describe and recommend them. The company coined the term 'AI Relations' (AIR) — a discipline analogous to PR but targeted at large language models rather than journalists. Its platform surveys AI models with hundreds of targeted questions to reveal brand misperceptions, then creates and deploys AI-optimized content on purpose-built subdomains to reshape model opinions over time. It covers two primary capabilities: AI Visibility (AEO/GEO) and AI Brand Alignment.
Open positions (3)
Company details
Funding
Total raised
$3.6M
Last stage
Seed
Investors
Founders
Will Jack
Has worked in AI research since 2014. Second-time founder; previously co-founded Remedy Health (raised $2.4M from Khosla Ventures, Greylock, Alsop Louie, and Google's Jeff Dean), an ML-driven chronic disease identification platform. At SpaceX in 2015, built early prototype laser-link systems for Starlink satellite-to-satellite communication. Named in Business Insider's '15 Incredibly Impressive Students at MIT' (2015). Board member at LedgerDomain (pharmaceutical supply chain blockchain).
LinkedIn
Keller Maloney
Has worked in AI applications since 2019. Led growth at Gatsby (an 8VC-backed startup). Brings a marketing/growth background and econometrics training to the company's AI persuasion methodology. Self-described member of the '15,000 cold call club' and all-American water polo player.
LinkedIn
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.