Lead, Executive Engagement and Field Marketing

This is a revenue-generation role, not an events-logistics role. You'll own the motion that converts executive relationships and curated in-person moments into pipeline across our highest-priority health system accounts — sitting at the intersection of executive partnerships, account-based marketing, and field marketing, three disciplines that compound when one owner runs them together. You'll inherit our Executive Advisory Board and build our Customer Advisory Board from scratch, then turn both into engines for warm intros, references, and deal support. Success is measured in pipeline sourced or accelerated in tier 1 accounts, stalled accounts re-activated through executive touch, and pipeline per event — not attendance or leads collected.

This role is remote, involves travel to key industry events and reports to the Director, Enterprise Marketing.

What you'll do:

Executive Partnerships

• Own the Executive Advisory Board end-to-end: expand membership, run the cadence and agendas, and convert relationships into warm intros, references, and deal support in named accounts

• Build and launch a net-new Customer Advisory Board at the practitioner/champion level, feeding signal up to the EAB and giving Account Executives a renewal and expansion asset

• Orchestrate executive-to-executive selling — be the person AEs call when a deal needs a peer-level conversation between a Stepful exec and a health system CNO or CHRO

Strategic Account Marketing (Tier 1 ABM)

• Partner account-by-account with AEs on tier 1 net-new and expansion accounts: whitespace mapping, exec sponsor mapping, and a defined executive-touch play for each

• Use EAB members, personal networks, and exec sponsors as the unlock mechanism for stalled or dark accounts

• Experiment with AI tools to sharpen account research, exec mapping, and follow-up workflows — and share what works with the Growth & Marketing team

Field Marketing & Events

• Decide which healthcare workforce, nursing education, and health system conferences merit Stepful's presence — filtered by whether tier 1 accounts and their execs will be there

• Design high-intimacy activations (dinners, roundtables, speaker sessions featuring Stepful execs or EAB members) over booth-traffic plays, and curate exactly which clients and prospects get a seat

• Own post-event follow-through into AE hand-off as a measured outcome, working closely with Revenue Operations on attribution

What you'll bring:

• 10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles, with direct accountability for sourced or accelerated pipeline

• A track record of building or running executive/customer advisory boards and converting them into commercial outcomes

• Credibility with C-suite healthcare buyers — you can hold your own in a room with CNOs, CHROs, and health system executives, and represent Stepful externally

• Deep instincts for 1:1 and 1:few engagement: you know which relationships to invest in, and you follow through with rigor

• Comfort operating with wide latitude in ambiguity — setting your own priorities across interconnected programs and making high-stakes judgment calls on where executive time goes

• Bachelor's degree or equivalent practical experience

Bonus points if:

• You've marketed or sold into health systems, healthcare workforce, or nursing education buyers

• You've built a tier 1 ABM or strategic account marketing motion from scratch at a Series B–D startup

• You bring an existing network of health system executives

• Experience with account intelligence and ABM tooling (e.g., Demandbase, 6sense) or CRM-based pipeline reporting

Interview Process:

• Introductory call with Talent Acquisition team member

• Interview with Hiring Manager

• Take-Home Assignment

• Virtual Panel Interview

• On-Site Panel Interview

Benefits and Compensation:

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Learning stipend

• Open vacation policy, including:

The target base salary range for this opportunity is $160,000 - $190,000 , and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

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