About the role
Senior Marketing Manager
Department: Corporate Marketing
Employment Type: Full Time
Location: Guatemala
Description
We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.
Key Responsibilities
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Hold responsibility for Passengers Acquisition and Retention KPIs
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Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
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Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
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Hold country marketing budget processes
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Generate hypotheses and execute tests to drive growth hacking initiatives
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Lead Brand positioning in line with local insights and global brand guidelines
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Oversee the creation of effective and culturally relevant creatives for all marketing channels
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Identify and nurture partnerships that align with marketing objectives
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Perform market and audience research
Skills, Knowledge & Expertise
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7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
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Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
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Experience working with a mobile product, preferably ride-hailing or similar tech industry
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Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
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Hands-on project management experience, including agency management and direct involvement in tasks when needed
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Ability to develop market insights and marketing strategy and analyze campaign effectiveness
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Strong data and analytical skills
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English and Spanish on a fluent level
Job Benefits
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Be part of a growing and innovative company with a unique approach to ride-hailing
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Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
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Have the opportunity to make a significant impact on the company and the industry as a whole
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Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
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Competitive salary
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Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
About inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 240 million times and was the second most downloaded mobility app in 2022 and 2023. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance, and courier delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model, and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality, and other vital initiatives.
For more information, visit www.inDrive.com.
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Job details
Location
Guatemala
Funding
Total raised
$387M
Last stage
Series C
Investors
Founders
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.