Director of Product and Solutions Marketing, Campus and Branch
About the role
Director of Product and Solutions Marketing, Campus and Branch This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.
Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: We are seeking a strategic and results-oriented Director of Product & Solutions Marketing to lead marketing efforts for our Wi‑Fi and Wired Networking portfolio. This role will be responsible for developing messaging, go-to-market strategies, sales enablement, and customer advocacy programs that drive market awareness, customer adoption, and revenue growth. The Director will work closely with product management, sales, field marketing, demand generation, and customer success teams to bring innovative networking solutions to market and strengthen the company's leadership position in enterprise networking.
Responsibilities Product & Solutions Marketing Strategy Develop and execute product and solutions marketing plans for the Wi‑Fi and Wired Networking portfolio, aligned with business objectives and growth priorities. Partner with product management and sales leadership to identify market opportunities, customer needs, and competitive differentiation. Contribute market insights and customer feedback to influence product strategy and roadmap discussions. Positioning and Messaging Create compelling product and solution messaging that clearly articulates customer value, business outcomes, and technical differentiation. Develop persona-based narratives and content for key audiences, including IT leaders, network operators, and business decision makers. Support thought leadership initiatives through blogs, webinars, presentations, and industry engagements. Go-to-Market Execution Lead go-to-market planning and execution for new product launches, feature releases, and solution campaigns. Collaborate with demand generation, field marketing, and digital marketing teams to create integrated campaigns that drive awareness and pipeline growth. Monitor launch performance and recommend adjustments to improve results. Sales Enablement Develop sales enablement content, including presentations, battlecards, competitive positioning, customer presentations, demos, and training materials. Equip sales and channel teams with the tools and messaging needed to communicate customer value effectively. Support key sales opportunities through customer presentations, workshops, and strategic engagements. Customer Advocacy and Market Insights Build relationships with customers to understand deployment experiences, business challenges, and success outcomes. Create customer success stories, case studies, and testimonials that demonstrate measurable business value. Track competitive trends and market developments to ensure positioning remains relevant and differentiated. Cross-Functional Leadership Collaborate across product management, engineering, sales, partner teams, customer success, analyst relations, and marketing organizations to align execution and drive business outcomes. Influence stakeholders across the organization through strong communication, data-driven insights, and customer-centric storytelling.