Creative Director, Paid Social

the team's output and moves work forward fast Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to

the team before everyone else catches up Champion AI adoption across

the team to accelerate concepting, production, and creative iteration Lead and develop a team of two video editors, two ACDs, and a Senior Designer Build the frameworks and processes that let a lean team produce quality work at volume Manage external production partners and agency relationships as needed

Qualifications and Skills: 10+ years in creative direction with a strong portfolio of paid social and direct response video creative Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct Experience managing and developing a small creative team including editors, designers, and ACDs AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built Strong design and art direction background with sharp copy instincts — you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll #LI-Remote #LI-CM1 The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the

compensation details listed in US role postings reflect the base salary only and do not include applicable

bonus, equity, or

benefits. You can find further details of our US

benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice . Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.

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