About the role
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Benefits University See open roles Close mobile navigation Roles at Stripe Role details Consumer Brand Marketing Lead, Link
Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About
the team As the Link Brand Marketing Lead, you will manage the integrated marketing strategy to drive consumer acquisition and brand preference. You will "quarterback" full-funnel consumer campaigns—spanning paid media, brand activations, and strategic partnerships—to reach our target personas. While the PMM organization defines the product roadmap, positioning, and lifecycle marketing (email/in-product), you will own the translation of those insights into breakthrough multi-channel execution. You will directly manage our media agency relationships, lead cross-functional working groups, and provide strategic campaign input to our creative team to ensure our outbound work is resonant, high-craft, and effective. Key
responsibilities Strategy & audience insight: Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition. Partner with PMM and User Research to refine target segments, addressable audiences, and penetration goals. Influence & storytelling: Present campaign strategy and ROI results to senior stakeholders. Partner with the Brand Creative Studio to guide the development of bold, consumer-centric creative that differentiates Link in a crowded checkout landscape. Global integrated campaign leadership: Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations. Cross-functional collaboration: Partner closely with PMM to ensure brand campaigns provide a "warm start" for their lifecycle efforts. Align with Product teams to roll feature launch moments into larger "umbrella" brand narratives. Agency & media management: Directly own the relationship with Link’s media agency. Set the standard for media strategy, budget allocation, and project management rigor to ensure standout execution. Measurement & optimization: Set KPIs for top-of-funnel awareness and acquisition. Partner with PMM to track how brand campaigns impact down-funnel metrics. Report regularly on budget ROI and optimize the channel mix accordingly. Autonomy & creative problem solving: Start work from a place of ambiguity as a founding member of the Link campaign function. Proactively build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users.
