About the role
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Benefits University See open roles Close mobile navigation Roles at Stripe Role details Product Marketing Manager, Apps and Ecosystem
Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About
the team Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams. Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. What you’ll do We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace and broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing — responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator. You'll treat both the Stripe App Marketplace (as a product and channel) and the broader partner ecosystem (the network of technology partners, platforms, SIs, and integrations that extend Stripe) as your "product." Your work will ensure that our ecosystem is marketed as a cohesive, world-class strategic advantage for Stripe. You’ll define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams — with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions). Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives. Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements). Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions. Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects. Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.
