Impact Marketing Team Leader

Impact Marketing Team Leader Department: Impact Employment Type: Full Time Location: Kazakhstan Description This is a senior operational role within the Media, Art & Narrative Domain. You are the operational engine of the Impact Marketing Team. You are responsible for translating high-level initiative goals into actionable communications plans, coordinating the Project Management team, and ensuring world-class execution across all marketing channels. While the Head of Domain defines the strategic vision and creative commissioning, you own the workflows, briefs, and performance of the day-to-day marketing machine. Key

Responsibilities The Diplomatic Bridge & Brief Quality: Bridge to Initiatives: Act as the primary bridge between Initiative Leads (Aurora, Alternativa, inVision U, etc.) and the Initiative Marketing Team. Briefs: Extract subject-matter insights from initiatives and translate them into crystal-clear, actionable creative briefs. Lead 360-degree campaign planning: Ensure every initiative has a living 6–12 month multi-channel communications plan. Orchestrate how a single brief comes to life across the entire distribution ecosystem (digital performance, organic social, PR, physical activations, and the inDrive Ad Network). Initiative Marketing Team Coordination & Leadership: Directly manage and balance the workload of

the team. Own quarterly scoping and prioritization (rack-and-stack) to protect team bandwidth and ensure SLA delivery. Ensure clear separation between creative direction and production traffic; enable smooth trafficking of design work to the Art Director and creative team without bottlenecks. Performance, Process & Budget: Act as the central point for KPI tracking, reporting, and budget transparency across all impact projects. Systematize marketing processes (including JIRA adoption, AI-native workflows, and playbook creation). Oversee performance metrics across the Distribution tier (paid media, Ad Network pipeline, localization).

Qualifications 8+ years of experience in marketing operations, studio management, or senior account strategy. 360° Campaign Planning & Strategy: Proven ability to design and orchestrate full-funnel, multi-channel marketing plans from initial brief to final execution. Ability to integrate channels into a cohesive campaign ecosystem. Operational Excellence: Proven track record of bringing order to chaos by building processes, managing budgets, and overseeing complex project pipelines (JIRA mastery is a plus). Diplomatic Stakeholder Management: Ability to influence without authority across dotted lines, including managing relationships with initiative-embedded marketing teams. Performance Fluency: Deep understanding of above- and below-the-line marketing metrics and scalable distribution.