About the role
Brami is on a mission to redefine Italian cuisine with a modern twist. Our protein-packed pasta, made with Italian wheat and lupini beans, delivers authentic taste with meaningful nutrition—high protein, high fiber, and fewer carbs. Rooted in our founder’s Italian heritage, Brami believes food should be joyful, social, and deeply human.
In 2026, Brami is entering a new chapter. We are evolving from traditional retail marketing into city-led brand building—creating cultural relevance and real-world connection at a local level. From retail floors to run clubs, dinner tables to digital feeds, we are building a brand that lives inside communities—not just on shelves.
Our ambition is simple: Change how people eat from local tables to an Italian Way of Eating Nationwide.
The Role: Own the City
As a Local Field Marketing Manager, you are the local owner of the Brami brand in your market. This is not a coordination role. It is a builder role. You will deeply understand how your city works—its food scene, fitness culture, parent networks, social hubs, and influencers—and translate that into high-impact marketing that drives trial, repeat, and brand love.
You will operate with a GM mindset, owning how Brami shows up across your city and ensuring all efforts ladder up to measurable growth.
What You’ll Do: Build the Brand Locally
1. Drive Trial & Velocity (Retail + IRL)
- Own in-store marketing execution across key retail partners (Whole Foods, Kroger, Target, etc.)
- Plan and execute demo strategy, retail events, and local programs
- Work with sales team to identify priority doors and focus resources to drive velocity (UPSPW)
- Partner with the sales team to support key launches, expansions, and key moments within the retailer's walls .
2. Activate the Community
- Build and manage relationships with high-value local communities, including:
- Modern Moms (PTAs, schools, parenting groups)
- Foodies (chefs, supper clubs, food events)
- Fitness/Macro audiences (gyms, studios, run clubs)
- Develop grassroots programs that embed Brami into recurring behaviors (not one-off events)
- Host and execute local experiences that reach our core audience and drive them to purchase at retail: sampling, dinners, classes, pop-ups
3. Build Local Influence
- Identify and cultivate city-specific influencers and tastemakers:
- Chefs, trainers, creators, and connectors
- Drive authentic partnerships (not transactional posts)
- Seed product, host experiences, and generate organic advocacy
4. Create Moments that Matter
- Plan and execute experiential marketing moments:
- “Find Brami” surprise sampling
- Wellness and fitness activations
- Farmers markets and seasonal events
- Cultural and food-driven experiences
- Focus on memorable, shareable experiences, not just presence
- Support HQ (production, planning, staffing, local tastemakers) marquee events that exist in your market
5. Lead Local Content & Insights
- Capture and generate local content (social-first, scrappy, real)
- Identify what resonates in your market and feed insights back to HQ
- Act as the eyes and ears of the brand in your city
6. Manage & Scale a Local Team
- Recruit, train, and manage Brand Ambassadors
- Build a high-performing local field team
- Ensure quality, consistency, and energy across all activations
Who You Are
You are not a traditional marketer. You are a connector, operator, and culture builder.
You might come from:
- Field marketing / experiential marketing
- Community or grassroots marketing
- Early-stage brand building
- Hospitality, fitness, or food ecosystems
You are:
- Deeply connected in your city—you know where culture happens
- A natural relationship builder (“you know everyone” energy)
- Both strategic and scrappy—you can plan and execute
- Highly organized and self-directed
- Comfortable owning outcomes, not just activities
- Energized by being in the field, not behind a desk
You should have:
- The ability to lift and move items such as cases of pasta, tents, and tables, and be on your feet for long periods of time.
- Reliable transportation and a clean driving record
What You Understand
- How to drive trial → repeat → brand love
- That velocity matters more than vanity metrics
- That great brands are built through real-world experiences + community
- That influence is earned through credibility, not just paid reach
Bonus Points If You Have
- Experience in CPG field marketing (especially high-growth brands)
- Strong relationships in local food, fitness, or parenting communities
- Experience managing part-time teams or ambassadors
- Comfort working cross-functionally with sales and marketing
Why You’ll Love This Role
- Full ownership of a city—real impact, not execution-only
- Ability to build something from the ground up
- Competitive salary + performance bonus
- Equity upside
- Free Brami products
- Direct exposure to building a high-growth brand
- A role that is dynamic, social, and constantly evolving
Final Note
This role is for someone who wants to build a brand in the real world. If you understand that movements are created person-by-person, table-by-table, and city-by-city—we should talk.