About the role
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. fal – Features & Labels, Inc. seeks a Senior Solutions Architect (multiple openings) for its San Francisco, CA office. (Domestic and international travel required for up to 25-35 percent of time) Job Duties: Engage with prospective and existing clients to assess their technical needs and recommend appropriate models and services. Prepare and deliver presentations explaining technical products to existing and prospective customers. Collaborate with engineering and product development teams to tailor solutions that meet specific client
requirements. Plan and modify products or services to meet customer needs. Gather insights from clients to inform product development and identify opportunities for innovation. Recommend improved products or services to customers, showing how changes will lower costs or increase production. Serve as the lead technical advisor to enterprise customers and strategic AI model providers, translating complex business
requirements into scalable solution architectures on the fal.ai platform. Cultivate and maintain deep technical relationships with Chinese AI model providers and technology companies, acting as the primary technical point of contact for these partnerships. Design, prototype, and validate reference architectures and integration patterns that accelerate customer time-to-value and drive platform adoption. Collaborate with cross-functional teams—including Product, Engineering, Sales, and Business Development—to define go-to-market strategies for partner and customer engagements. Provide strategic technical guidance during pre-sales and post-sales cycles, including discovery sessions, proof-of-concept development, and production deployment planning. Intervene directly to unblock strategic customer deals where partners are the primary delivery vehicle, providing deep technical expertise and solution architecture guidance. Represent fal.ai as a technical thought leader at industry conferences, partner events, customer workshops, and developer meetups—including events in Greater China. Gather, synthesize, and deliver product feedback from customers and partners to internal teams to inform the product roadmap and partner strategy. Develop and maintain technical documentation, best-practice guides, and enablement materials for both internal teams and external partners. Stay current with emerging trends in generative AI, large language models, diffusion models, and cloud-native infrastructure to inform solution design and strategic recommendations. Job