About the role
About Misfits Market: Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food. As Misfits we support our customers and mission by embracing our core values of Prioritizing our Customers Doing more with less Thinking Differently Respecting one another Moving deliberately and quickly Taking initiative and delivering
About
the Role: We’re seeking a Creative Director with a strong track record of strategic brand stewardship and hands-on creative leadership. You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging. This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging. You’ll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale. Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment.
Responsibilities: People Leadership and Career Development Directly manage a creative team, overseeing performance, growth, and workloads. Coach for career development, provide ongoing feedback, set objectives, and create development plans aligned with company goals. Foster a collaborative, inclusive creative culture; mentor direct reports and product design team members (dotted line relationship) and elevate overall design craft and storytelling. Brand Stewardship and Creative Leadership Own and evolve the visual identity system: brand guidelines, typography, color, grids, imagery, iconography, and motion language; ensure brand consistency across all channels. Lead and supervise external creative production partners (including agencies freelancers for TV, OOH and other activations) for private-label packaging, including briefs, milestones, QA, and final approvals. Translate brand strategy into compelling concepts and executions that drive business outcomes. Creative Direction and Oversight Set strategic direction for digital campaigns (organic and paid), email design systems, landing pages, and motion assets; align with Product, Marketing, Merchandising, and overall business goals and collaborate closely with UX designers on the Product team. Review, critique, and approve concepts and deliverables across formats; uphold a high standard of polish and consistency. Packaging Leadership (Scaled Emphasis) Oversee private-label packaging projects as part of a broader brand program; collaborate with external partners and internal teams to ensure packaging aligns with brand narrative and production
