About the role
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role Purpose As Communication Lead for Sweden you will be responsible for shaping, protecting, and amplifying the brand’s voice across all external touchpoints for the market. This role leads consumer storytelling, messaging, PR, and content strategy to ensure consistency, clarity, and impact across markets and channels. The ideal candidate is both a strategic communications leader and a hands-on communicator who can translate business objectives into compelling narratives. What You’ll Deliver in the First 6–12 Months Translate company vision, values, and strategy into clear and compelling corporate, medical and consumer communication Support and evolve the brand narrative, positioning, tone of voice, and messaging framework Lead public relations strategy, including media relations, thought leadership, press releases, and crisis communications Build and maintain strong relationships with media, agencies, and key external stakeholders Drive proactive messaging / thought leadership around proactive healthcare Input into content strategy across brand campaigns, editorial, social, and owned channels Partner with Marketing, Product, and Growth teams to develop integrated brand and communication campaigns Ensure storytelling is insight-driven, culturally relevant, and audience-centric Build, lead, and mentor a high-performing brand communications team
Requirements Proven experience in brand communications, PR, leading consumer communication strategy and projects Strong background in media relations, storytelling, and content leadership; strong network and built relationships with media Experience building and leading high-performing teams Experience in a fast-growing, global, and matrixed environments Crisis communication and reputation management experience Strong expertise in digital, social, and emerging communication platforms Strategic thinking with creative problem-solving and focused execution Strong editorial judgment and storytelling instincts Strong stakeholder management experience paired with leadership through influence skills High cultural awareness to drive community relevant initiatives Data-driven decision-making combined with brand intuition We offer a dynamic work environment with a high degree of autonomy that fosters growth and development. If you are passionate about building a better healthcare system for everyone and you thrive in a fast-paced environment, we would love to hear from you! About titles at Neko We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of
