About the role
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Brand & Creative defines how Replit shows up in the world and leads the creative work that brings it to market. On the Brand side, the function sets company-level direction: defining the brand, shaping the narrative, and establishing how Replit is understood and expressed in the market. On the Creative side, the function leads the planning, development, and execution of creative work across campaigns, launches, events, and major company initiatives; translating strategy into high-quality outputs across every touchpoint. Brand & Creative ensures that what Replit is and what Replit makes remain aligned. Resulting in a clear, consistent, and differentiated brand experience across the company. Role The Copywriter is responsible for developing and applying brand messaging and written content across campaigns, launches, product marketing, events, and major company initiatives.
The role focuses on writing clear, compelling, and consistent copy across a wide range of brand and marketing surfaces. In partnership with Design, Product, Marketing, and external partners, this role helps shape how Replit communicates across channels while contributing to the ongoing development of the brand voice. This role reports to the Brand & Creative Lead.
Responsibilities Write copy across campaigns, launches, social content, web, presentations, product marketing, and brand initiatives Apply the Replit voice and messaging consistently across multiple touchpoints and formats Support the development of messaging frameworks, naming, and campaign language Collaborate closely with Designers, Producers, Marketing, Product, and cross-functional teams to develop integrated creative work Contribute to concept development and creative ideation across campaigns and launches Write and refine copy across short-form and long-form formats Support the creation and maintenance of internal messaging and brand documentation Review and refine copy to ensure clarity, consistency, and quality Partner with external agencies and freelancers as needed Contribute hands-on writing support across high-visibility company initiatives
