About the role
About Us Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive. The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government
benefits are delivered. Managing SNAP
benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix. Governments struggle to build modern, scalable user experiences. We don’t. Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.
The Role We're looking for a results-oriented Growth & Merchandising Associate to own the operational and executional layer of our Growth & Merchandising function — campaign coordination, inventory governance, and enablement materials. The Propel Marketplace connects our ~10 million users — predominantly low-income Americans managing government
benefits — to products, services, and offers from leading brands. The work you do here directly shapes what users see, what partners can sell, and how the Marketplace grows. This role will join at a pivotal moment for Propel Marketplace. You'll partner closely with the Growth & Merchandising Lead on direction and priorities, but you'll own how the work actually gets done — building the playbook as you go rather than inheriting one, and bringing problems and proposed fixes rather than waiting to be pointed at them. We're looking for someone who can take a loosely defined problem and run with it independently, checking in for calibration rather than validation, and who brings genuine curiosity about how AI can extend what a lean team can accomplish. Here's how you'll impact the company: Own seasonal campaign execution end-to-end. You're the primary operator for campaign coordination - managing timelines, stakeholder touch points across Customer Success, Ad Ops, Engineering/Product/Design, and Marketing, partner packaging logistics, and Customer Success enablement materials. You'll protect seasonal campaign revenue and identify improvements between campaigns. Take ownership of our premium placement booking tool. Within 60–90 days, you're the primary owner of the tool that manages booking and reservation logic for our premium ad placements. You'll field requests outside the self-serve flow, flag utilization gaps proactively, and improve the tool as new campaign levers come online. Build a self-serve library for Customer Success. You'll maintain pitch materials, campaign one-pagers, and placement packages that let Customer Success pitch premium inventory without needing you in the room every time — including using AI to personalize materials and case studies at scale. Keep our knowledge systems current and translate operational reality into strategy. You're close to what CSMs are asking for and where inventory gaps keep showing up. You'll document what's actually happening (not just what's supposed to happen) and give the Growth & Merchandising Lead a regular, structured pulse that feeds planning.