About the role
Why Socure? Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
About
the Role: The Customer Marketing Lead will be responsible for building and executing customer marketing programs using a variety of marketing tactics including ABM programs, virtual and in-person events, and email campaigns to drive up-sell/cross-sell and renewal pipeline generation goals. The ideal candidate will align and partner with key stakeholders across Sales and Marketing to develop customer marketing campaigns that connect sales with customers and help them grow.
What You'll Do: Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency Present regularly on program performance and learnings to key stakeholders Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities Required