About the role
We are looking for a Product Marketing Manager with 5+ years of experience to build our product marketing function from the ground up and establish Basis as the definitive brand for AI in accounting. You'll be joining at a pivotal moment — we just raised a $100M Series B, have no pure-play competitors, and are scaling rapidly from 140 to 200+ people by year-end. This is a net new role and one of the top four priority hires across the company. We need someone who has taken a product people didn't know about and created a compelling narrative that drove real adoption — think the first PMM at Ramp or Notion when they were just getting started.
What will you be doing?
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Build the product marketing function from 0 to 1, defining positioning, messaging, and go-to-market strategy for Basis's core accounting, tax, and audit products
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Create the narratives, decks, and demo storylines that enable our sales team to win faster across enterprise and accounting firm buyers
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Drive brand awareness and thought leadership during a critical window where competitors are beginning to emerge
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Develop high-leverage sales enablement content including case studies, ROI calculators, and product videos that fuel the sales funnel
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Own competitive intelligence and partner with product teams to launch new features with clear market positioning
