About the role
Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries, and we’re backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X . We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity. The Opportunity: As our Social Media and Influencer Relations Associate, you'll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community. You'll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. We're looking for a curious, collaborative self-starter who enjoys wearing multiple hats, thrives in a fast-paced environment, and is excited to combine creativity with thoughtful execution. What You’ll Be Doing: Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis Provide on-site support at company and industry events, including staffing executive and customer interviews What Makes You a Great Fit: Bachelor's degree in Marketing, Communications, or a related field Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes Excellent written and verbal communication abilities and strong interpersonal skills Willingness to travel (~20%) globally Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools) Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar) Ability to work independently and as part of a globally distributed team in a fast-paced environment Willingness to learn and adapt to new marketing trends and technologies Proven track record of developing high-impact influencer campaigns