About the role
You are the creative engine behind how General Robotics tells its story, driving the design and production of content that shapes how customers experience our brand and technology. You’ll collaborate closely with our research and engineering teams to craft compelling product demo experiences and produce polished, high‑impact video content that brings our robotics platform to life. You’ll drive the creative development of marketing and sales assets and steward our web presence, ensuring every digital touchpoint reinforces our brand, communicates product truth, and signals category leadership. In a fast‑moving startup, you’ll combine strategic thinking with hands‑on execution, establishing agentic workflows to scale your impact and define creative standards as we shape the future of physical AI.
Responsibilities We're looking for someone who's equal parts strategist and creator — they work with product and engineering to shape what gets made, then make it. The core of
the role is managing, ideating, and growing the asset library that powers our marketing, sales, and social. Work with product and engineering to decide how each capability should be told, then create the demo end to end — owning the narrative arc and storyboards through shoot direction and final cut. Run post-production hands-on (motion graphics, color, audio; vendors on large projects) while designing how the demo and video library is organized and versioned, so assets compound across GTM instead of getting rebuilt each time. Build persuasive, on-brand sales assets — pitch decks, brochures, one-pagers and stay ahead of what sales will need next, growing the repository rather than producing one-offs on request. Produce social, event, and campaign visuals, and make the call on how the core story flexes across channels, formats, and audiences. Write blogs, newsletters, and social copy that translate complex engineering into what a customer actually cares about; choosing the angle, then writing it. Keep the website current to the company narrative and technology: plan what it needs to say at each product moment and campaign, then execute the content updates and design refreshes yourself.
