About the role
Job Title: Social Media Manager Location: Santa Monica, CA (On-site) Employment Type: Full-time (exempt) Level: Junior–Senior Company: favorited About favorited At favorited, we believe that digital communities should be more than just spaces to watch content. Our platform is a place to connect, engage, and play, and empowers creators by enhancing audience participation and fostering deeper connections. Our work culture is intense and isn’t for everyone. But, if you’re a self-starter eager to shape the future of social interaction with a team that holds itself to the highest standards, this is the place for you. We value open, yet respectful communication and real-time feedback to help each other grow quickly. If you’re passionate about gaming and have a knack for gamifying everyday life, you’ll thrive in our fast-moving, collaborative environment.
About
the Role We’re looking for a Social Media Manager who deeply understands internet culture, platform dynamics, and how content shapes brand perception. This is a highly strategic and executional role - owning how favorited shows up across all social platforms while driving growth, engagement, and cultural relevance. You won’t just post content - you’ll translate product, community, and brand into culture , ensuring everything we create feels native, timely, and impactful. You should be equally comfortable thinking about long-term brand equity as you are jumping on a trend in real time.
Responsibilities Own and manage favorited’s presence across all social platforms (established and emerging). Develop and execute a content strategy that drives growth, engagement, and brand affinity. Translate product features, creator moments, and platform behaviors into compelling, native social content . Ensure content aligns with and strengthens brand image, voice, and positioning . Identify and act on trends, memes, and cultural moments with speed and precision. Optimize content performance through data, testing, and iteration . Partner cross-functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem. Build and nurture a strong community presence , engaging directly with users and creators. Continuously evaluate new platforms, formats, and opportunities for expansion. Manage content calendars while maintaining flexibility for real-time opportunities. What We’re Looking For 3–8 years of experience in social media, content, or digital marketing , ideally in consumer tech, gaming, or entertainment. Deep understanding of all major social platforms and emerging channels. Strong intuition for how content translates into brand perception and growth . Proven track record of driving audience growth and engagement across channels . Deep understanding of community-building and brand value creation . Ability to seamlessly fit content into a broader product and platform narrative . Strong grasp of streaming culture, creator ecosystems, and meme literacy . Highly creative with a strong point of view on what works and why. Ability to move quickly, prioritize effectively, and execute in a fast-paced environment. Excellent communication and collaboration skills. What Stands Out A sharp, native understanding of internet culture and humor . Experience building or growing social accounts from early stages . Strong taste level and ability to balance trend participation with brand consistency . Obsession with what makes content shareable, memorable, and culturally relevant . Salary &
