About the role
Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com . We’re looking for a creative, business-minded, and technically fluent product marketing leader to own the positioning, messaging, and go-to-market strategy for the portfolio of Synack solutions. You’ll dig deeply into our products, customers, and the cyber security market to build winning strategies and marketing programs that drive demand. You’ll become the expert on our buyers - what they value, the challenges they face, and how they buy - and you’ll lead the organization in translating complex security capabilities into clear, compelling customer value. This is a senior, hands-on role that blends strategy with execution in a fast-paced, startup-mode team: we move quickly, work hard, and own our outcomes. It is a high-energy seat for people who thrive on pace and real accountability, not a relaxed one. Sounds interesting? Keep reading. Here’s
what you'll do Product positioning & messaging - Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment. Pricing, packaging & go-to-market - Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace. Campaign strategy - Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline. Market & competitive intelligence - Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio. Content & thought leadership - Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear. Sales enablement - In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities. AI & innovation - Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.