About the role
About Sarvam Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.
About
the Role We’re hiring a Product Marketing Manager to lead how we position Sarvam’s platform. This role is focused on helping developers understand what they can build with our stack and why they should build it with us. You’ll be responsible for crafting clear messaging, supporting launches, and enabling adoption among India’s growing community of AI builders. You’ll work closely with the Product and developer relations team to land new capabilities, explain technical advantages without hype, and ensure we show up with credibility in front of the developer audience. This includes everything from launch briefs and product explainers to supporting onboarding funnels, builder programs, and early user cohorts. We’re looking for someone who understands how developers evaluate tools, what makes technical content stick, and how to position differentiated infrastructure and models in a competitive landscape. Your work will help define how developers build with Sarvam and how we become the default stack for AI in India. What You’ll Do Positioning and Messaging Own how we communicate the value of our APIs and developer tools. Focus on what matters to developers - performance, latency, control, local language support, reliability, and cost. Launch Support Collaborate with Product and Developer Experience teams to bring new features to market. Frame the value clearly, announce it effectively, and help developers see where it fits. Builder-Facing Content Create or coordinate product explainers, sample use cases, and ecosystem spotlights that help developers move from awareness to adoption. Community Programs Support developer initiatives including onboarding cohorts, hackathons, discord and early-access pilots. Feedback Loops Stay close to the builder community. Learn what’s working, what’s confusing, and what developers are trying to do with the stack. Feed those insights into product and messaging. Adoption Metrics and Insights Work with Growth and Product to understand usage patterns, identify drop-offs, and suggest improvements to messaging, copy, or entry points.
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