Social Content Lead (Short‑Form)
About the role
Social Content Lead (Short‑Form) @ Fetch Pet 💖 Social Content Lead (Short‑Form) 5 Mar 2026 Apply here 👉 🐾 About Fetch Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care – easy, fair, and kinda fun. We’ve raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we’re growing fast. We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You’ll make content that feels native, use AI to move faster, and iterate hard based on performance. Location: Sydney (Hybrid – Tue/Wed/Thu in-office)
Compensation: Series A salary + meaningful equity upside Tools: iPhone / mirrorless camera, lav mic, basic lighting Editing: CapCut, Premiere Pro, Final Cut, or DaVinci Resolve Tooling: Descript, Runway, Higgsfield, ElevenLabs, Claude, – whatever you need to ship great content, no token limits 🚀 What you’ll do You’ll own the end-to-end short-form machine: concept → script → shoot → edit → post → learn → iterate . Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready) Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings Shoot + edit fast, with taste (phone-first, low-friction, high output) Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits) Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes) Track what’s landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard 🎥 What you’ll make The vibe: fun, native, engaging-first 🐶✨ Think “TikTok series,” not “brand content.” You’ll make: POVs pet parents actually share (“things I wish I knew”, “my dog did WHAT”, “vet explains in 15 seconds”) Repeatable series with a format + running joke (recurring characters, templates, bits) Creator collabs end-to-end (brief → script → review → iterate) Big swings that earn attention (stunts, challenges, cultural moments) Paid-ready variants (multiple hooks/opens/edits for rapid A/B testing) In-office “shows” we want to build: Week at Fetch (shipping, wins, learnings) Dog of the day 🐾 (office dogs, chaos, wholesome moments) Hot takes at Fetch (opinions, debates, contrarian POVs) Behind the scenes with prodyct, ops, vets, product (what we’re building + what we’re testing) 🧠 What we’re looking for Taste: you know what looks native versus “ad-like” Hooks: you can structure stories for watch time Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci) Culture: you’re deep in TikTok/Reels/Shorts and spot trends early AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.) Outcomes mindset: you care what performs and why 💖 What it’s like here We’re ambitious, collaborative, and genuinely enjoy building together. 🧠 You'll have a lot of autonomy to be brave and try your ideas 🤪 Weird is welcome. We value unexpected perspectives and people who think differently, so just be you 🤖 Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn 🩷 Work on a product genuinely loved by thousands of pets and pet parents 🚀 We're growing FAST . It's an exciting time to join and you'll directly impact the future of pet health And the