CRM Executive - Retail

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a CRM Senior Executive to join our London team. This is a hybrid role, spending three days a week at our London HQ and the remainder working from home. In this role, you’ll help us deliver highly relevant, data-driven campaigns that enhance personalised user experiences and drive meaningful customer retention. What You’ll Be Doing You’ll be joining the Central CRM team. Composed of over 18 specialists, we are dedicated to executing campaigns for the UK and supporting global strategic initiatives. We serve as the voice of the customer, striving to expand our subscriber base, enhance engagement metrics, and activate best-in-class CRM strategies. Here’s what your day-to-day might look like: Campaign Execution & Management: Coordinate and own the end-to-end delivery of engaging, dynamic email and push-notification campaigns, ensuring BAU calendars are managed efficiently and deployed on time. Stakeholder Collaboration: Partner closely with the UKI CRM Manager, local marketing teams, Product, Engineering, and Data Science to support the broader UKI marketing calendar through targeted CRM channels. Data Segmentation & Targeting: Utilise data targeting and segmentation to pull, manipulate, and interpret customer insights for precise campaign positioning. Experimentation & Growth: Design, deploy, and own CRM experiments and A/B testing to uncover new growth opportunities, boost personalisation, and explore AI integration. Reporting & Optimisation: Conduct post-campaign reporting to extract actionable lessons, sharing performance insights with stakeholders to guide future strategic commercial planning. What You’ll Need to Thrive Essential Proven CRM Deployment Experience: Demonstrated depth in executing end-to-end campaigns using enterprise-level CRM platforms (experience with Braze is a major plus). Technical CRM Competency: Strong understanding of CRM automation development and familiarity with HTML to review and modify campaign templates. Data & Analytics Acumen: Competency in data manipulation, segmentation, and reporting using data visualisation tools (Looker experience preferred). Delivery & Execution: Exceptional attention to detail with a proven ability to maintain high accuracy and manage workloads effectively under tight deadlines in a fast-paced environment. Stakeholder Coordination: Strong communication and collaboration skills to manage expectations and coordinate cross-functionally across multiple business areas.