About the role
Coder is looking for a Senior Product Marketing Manager to help us shape how we sell, position, and communicate the value of Coder to the market. This role will play a crucial part in enabling our sales team with compelling content, sales plays, and messaging that resonates with both technical and non-technical audiences. This is a senior-level role for someone with deep expertise in developer tooling and can translate technical concepts into persuasive, easy-to-understand messaging. You should have an understanding of the software development lifecycle, be familiar with cloud-native development, and have experience working with developer and platform engineering audiences. What you bring Deep technical expertise: You’re more technical than your average product marketer. You understand cloud-native ecosystems, developer workflows, and DevOps principles, and you can confidently communicate with technical and business audiences alike. Strong writing skills: You’re a skilled communicator who can write long-form and short-form content with equal precision. Whether it’s a whitepaper, a sales deck, or a tweet, you know how to deliver impact with the right amount of words. Sales experience & customer interaction: You’ve worked closely with senior sales teams and know how to create compelling narratives that resonate in the field. You’re comfortable interacting with customers, analysts, and prospects, ensuring our messaging meets market needs. Agility & prioritization: You can context-switch, moving between projects while maintaining high-quality execution. You know how to prioritize ruthlessly, balancing deep work with rapid-fire tactical needs. Self-sufficiency & asking for help: You thrive in an autonomous role where we trust you to do the right thing. But you also know when to ask for help if you’re overwhelmed; we value transparency and teamwork. Bias for action: You move quickly and experiment often, pushing forward without getting stuck in analysis paralysis. You understand that perfect is the enemy of progress, and you’re not afraid to test and iterate. What you’ll do here Craft compelling sales narratives, decks, battle cards, and competitive assets that help sellers clearly communicate Coder’s value Build targeted sales plays based on common use cases to accelerate pipeline and deal velocity in collaboration with AEs and SEs Equip the field to lead effective conversations on developer experience, cloud security, and cost optimization with technical and executive buyers Translate technical capabilities into clear customer value, ensuring messaging resonates with both decision-makers and end users Develop enablement materials that keep GTM teams aligned on product updates, roadmap changes, and positioning shifts Partner with sales leadership to identify messaging gaps and create high-impact content for developers, platform teams, CISOs, and CIOs Create high-quality content—decks, blogs, case studies, whitepapers—that showcases Coder’s impact in real-world workflows Lead customer and partner webinars that highlight success stories, best practices, and Coder’s unique value in the CDE market Attend industry conferences and field events to promote Coder, support the sales team, and engage directly with prospective customers and partners What we’re looking for 5+ years of experience in product marketing with a strong focus on sales enablement Experience in developer tooling, cloud platforms, or DevOps technologies; you understand the SDLC and the tools developers use daily Strong communication skills with the ability to simplify complex topics for both technical and executive audiences Proven ability to create high-quality sales and marketing materials—sales decks, battle cards, competitive positioning guides, and whitepapers Experience working with enterprise buyers and understanding how to sell to both technical and business stakeholders A portfolio showcasing marketing content, sales enablement materials, or go-to-market strategies you’ve developed
