About the role
About Finom Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform. We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe. Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain. At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make
benefits our users, employees, partners, and our business as a whole. Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make
benefits our users, employees, partners, and, of course, our business.
About
the Role At Finom, product decisions are made fast — and we want them made well. As our Senior Product Analyst for Growth & Activation , you'll be the analytical engine behind the squads shaping how new customers discover, adopt, and grow with our product. You'll sit embedded inside the Growth & Activation product stream, working shoulder-to-shoulder with Product Managers and cross-functional squads, while reporting functionally to the Head of Product Analytics to keep our metrics rigorous and consistent. Your job is to turn data into insight, hypotheses into experiments, and outcomes into learnings that genuinely move the roadmap. This is a builder's role. The data foundations are there, but the metric system around them is yours to design and document. If you've ever wanted a blank canvas to build an analytical setup the way it should be built — without layers of bureaucracy slowing you down — this is that opportunity. What You Will Be Doing Be the analytical lead embedded across the four product teams in the Growth & Activation stream, partnering closely with PMs to make their decisions faster, smarter, and measurable. Translate product hypotheses and business problems into clear, measurable analytical questions and scalable models. Design, instrument, and evaluate experiments and A/B tests alongside PMs and Engineers, so every product change can be assessed in real business terms — activation, retention, engagement, or revenue. Monitor product performance, funnel dynamics, and behavioral cohorts to surface early signals of impact, degradation, or new opportunity — and proactively challenge assumptions through opportunity sizing and trade-off analysis. Build decisioning frameworks — from scoring systems and rules to predictive or optimization models — that directly shape product logic and strategy, prototyping in SQL, Python, or notebooks before partnering with Data Science to productionize. Define and maintain success metrics and driver trees for your product area, aligned with our company-wide metric architecture, and automate dashboards for ongoing KPI and experiment visibility. Apply statistical and causal methods (e.g., Bayesian estimation, difference-in-differences, synthetic control, uplift modeling) when clean randomization isn't possible. Collaborate across functions — Data Science, Growth, Marketing Analytics, Finance, and Engineering — on shared models and KPIs such as LTV, CAC payback, and pricing elasticity, and contribute to company-wide frameworks for activation, retention, and monetization. \n
