About the role
Product Marketing & Commercial Enablement Manager - Retail Product Marketing & Commercial Enablement Manager - Retail As the leading AI vertical retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand’s own retail data into a competitive advantage. Following our recent $72M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, Shelf Engine, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market. This is a dynamic, evolving position reporting directly to the Director, Product Marketing and Commercial Enablement, offering plenty of opportunity for growth as you leverage your strengths. Whether your background is in startups or large enterprises, you understand the meaningful impact possible within a smaller, agile organization — and you’re eager to help define your role and contribute to Crisp’s future. About this role As the Product Marketing & Commercial Enablement Manager, you’ll shape how the market understands a product, and arm Crisp’s retail sales team with everything it needs to win. You'll own how Crisp's products show up to retail and distributor buyers, and you'll make sure our sellers walk into every conversation sharp, confident and ready to close. You'll set the positioning and messaging for our retail-facing portfolio, lead launches that land, and build the playbooks, content and just-in-time support that turn pipeline into revenue. If you like owning a story end to end — from the market narrative all the way to the deal — and you want to do it with modern AI tools at your side, this is for you. Core
responsibilities Equip sellers to win Serve as the dedicated enablement partner for all active retailer deals and pipeline. Build and maintain retailer-facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials. Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most. Shape how the market sees Crisp Own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves. Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page. Ensure retailer messaging is consistent with the broader CPG commercial narrative. Own competitive intelligence for the segment Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals. Coordinate on cross-segment competitive themes to maintain consistency across the function. Lead launches that land Drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness. Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new. How you'll use AI At Crisp, AI is a force multiplier — and this role gets to put it to work every day. Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape. Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right. Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time. Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to
