About the role
Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com Who Are We Looking For? Vestwell is looking for a Senior Brand Designer to own creative execution across every channel and surface — from integrated campaigns and event experiences to web, email, social, and sales collateral. This is a high-ownership, high-volume role on the Marketing team: you will independently manage a multi-workstream design queue, bring a clear visual POV to every brief, and be the connective tissue between strategy and finished creative. You will partner with Content, Demand Generation, Product Marketing, Sales, and external vendors, while also running the design intake process that keeps the whole marketing org moving. The right person is equally at home concepting a campaign and shipping a co-branded one-pager before noon. What Will You Be Doing? Design Creative Strategy Experience building and maintaining design systems — you create reusable components, enforce visual consistency, and evolve the system as the brand grows Strong creative concepting skills — you can take a brief from whiteboard to moodboard to finished campaign with a clear point of view Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences High-volume, multi-workstream ownership — you manage several concurrent projects across different teams and deadlines without losing quality or momentum Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery Experience across print, physical, and digital mediums — you are as comfortable designing a conference booth as a display ad Brings a clear POV through visual storytelling — your work has a perspective, not just execution Co-brand fluency — experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers Events & Physical End-to-end design for the Vestwell event experience Conference booth activations, signage, and environmental design Branded merchandise and swag OOH campaign assets Campaigns & Brand GTM creative for new product and feature launches Integrated brand campaign assets across channels Brand system extensions Creative concepting: moodboards, visual directions, and campaign frameworks Growth & Digital Growth channel digital ads: display, Meta, Reddit, and other paid formats — multiple sizes and personas Ongoing social media creative for Instagram, LinkedIn, and other platforms Landing pages for campaigns, gated content, and partner-specific experiences Email design and HubSpot template build/deployment Sales Enablement & Collateral One-pagers, decks, and webinar visuals RFP and proposal design Co-branded partner materials — logos, collateral, and partner-specific versioning App screen and product UI support as needed Design Operations Own and manage the marketing design request intake process — triage the Asana queue, prioritize across stakeholders, and run a weekly design sync Onboard new teammates and stakeholders to the design request workflow Maintain and organize Figma files and the shared media library Coordinate with external vendors and freelancers on timelines and deliverables
