About the role
Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com Who Are We Looking For? Vestwell's Marketing team is seeking an experienced Senior Content Strategist to help us define content strategy and create compelling copy, with a focus on our government partner channel. This role will report to the Senior Manager, Brand Marketing, and will be an integral part of the Vestwell Marketing team. If you're energized by the challenge of making complex financial and policy topics feel clear and compelling, we'd love to meet you. What Will You Be Doing? Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy. Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy. Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more. Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time. Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness. Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives. Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.
Requirements The Necessities 5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries. Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences. Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously. Experience creating content across channels, including web, email, thought leadership, and long-form assets. Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools. A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities. The Extras Experience with SEO, AEO, and digital content optimization. Experience developing and managing end-to-end content strategies and editorial calendars. Experience creating both thought leadership and technical product marketing content. Familiarity with financial products or regulated industries. Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers. This role will be based in either the New York City office, and will be part of Vestwell's hybrid in-office operation. The expected base salary range for this position is $105K - $120K base. This position is eligible to participate in the Company
