About the role
About
the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
About
the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially,
the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement. In this role, you will: Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages. Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey. Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels. Work closely with the Lifecycle Marketing Manager to translate strategy into clear program
requirements, content needs, build plans, QA standards, and launch sequencing. Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys. Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact. Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene. Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution. You might thrive in this role if you have: 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys. Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement. Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome. A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion. Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution
