Senior Regional Marketing Manager - APAC

What You'll Own Pipeline & Demand Generation Translate global campaign strategy into locally relevant programs that drive measurable pipeline Execute the regional ABM program — account selection, messaging localization, agency coordination, and performance tracking Partner closely with Sales leadership (based in Sydney, Australia) to align marketing activity to pipeline priorities and territory plans Manage post-event lead conversion in collaboration with Sales Ops Events & Field Marketing Own the events calendar — from strategic third-party conferences to hosted executive roundtables Manage event logistics, vendor relationships, and agency partners end-to-end Build a results-oriented event framework with clear pipeline ROI measurement per program Represent Alation at key industry events across the region; travel required Customer & Expansion Marketing Support customer marketing programs targeting expansion accounts in Asia Pacific Partner with Customer Success to identify advocacy opportunities and develop regional proof points Localise global customer stories for buyer relevance Content & Messaging Localise global messaging and content for audiences, verticals, and buying personas Ensure inbound and outbound content is themed and synced to campaigns and events Feed regional market intelligence back to the global PMM team Reporting & Operations Manage regional marketing budget with clear ROI accountability Track and report pipeline influence, account engagement, and program performance Maintain a consistent reporting cadence with Sales and Marketing leadership What You'll Bring Must-Have 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering Asia Pacific Proven track record driving pipeline growth in partnership with enterprise Sales teams Hands-on ABM experience — strategy, execution, and measurement Experience managing agencies and event vendors across multiple markets Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company Ability to travel Some overlap of working hours with California HQ expected Proficiency in Claude AI and use of Project and Cowork in daily work #LI-SR1 #LI-Hybrid Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested. This company participates in E-Verify. Click on any of the links below to view or print the full poster. E-Verify and Right to Work. Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you! Thanks for your interest in working on our team!! Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status. Why Alation? Market-Leading Data Catalog Provider High-growth, collaborative environment with diverse and inclusive teams Continuous learning, enrichment and development opportunities Competitive pay and health offerings including commuter

benefits Flexible time off to relax and recharge

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