About the role
About SnailWorks SnailWorks is one of the most experienced and trusted platforms in the U.S. for tracking and understanding mail performance.We provide essential mail movement and delivery intelligence to commercial mailers, agencies, and enterprise senders. Our customers include sophisticated mail service providers, marketing organizations, and enterprise mailers across financial services, education, retail, and political/advocacy. SnailWorks combines deep postal expertise, high-volume data, and practical workflow insight to help customers improve delivery, performance, and ROI—not just observe it. The business is profitable, growing, and well-positioned in a market where visibility and accountability are becoming essential. SnailWorks is part of Beacon Software, a permanent capital holding company which acquires and grows essential businesses with the intent of holding these companies in perpetuity.
The Role The General Manager leads the commercial engine of SnailWorks—owning revenue, customer relationships, and the health of the business. You are responsible for growing the company while preserving what makes it valuable: trusted relationships, real-world expertise, and credibility in a nuanced, relationship-driven industry. You will partner closely with Beacon’s shared product and engineering teams, and with the founder, who remains actively engaged in industry leadership and key customer relationships.
What You'll Own Revenue Growth & Commercial Strategy (~50%) Own revenue targets and the operating rhythm required to hit them Lead and develop the sales team (structure, quotas, coaching, accountability) Build a credible pipeline and forecasting motion Refine pricing, packaging, and go-to-market approach Drive both new logo acquisition and expansion within existing accounts Identify and scale high-value use cases and add-on services Customer Relationships & Retention (~25%) Own customer satisfaction, retention, and expansion Build trusted relationships with key accounts Act as an executive presence in important customer conversations Ensure the business remains deeply aligned with how customers actually operate Voice of the Customer & Market Insight Develop a deep understanding of how mail moves, where it breaks, and what customers care about Translate real-world workflow insight into clear commercial and product priorities Partner with product leadership to ensure roadmap decisions reflect real customer impact Bring clarity and judgment—not just data—to prioritization Team Leadership & Culture (~15%) Lead a distributed commercial team across sales, account management, and marketing Hire, develop, and retain strong operators and relationship-driven talent Make clear, timely decisions on performance and structure Maintain continuity with the existing team while raising the level of execution Operations & Business Management (~10%) Own the operating cadence (pipeline reviews, business reviews, forecasting) Partner with Beacon on financial planning and performance Collaborate effectively with shared services (product, engineering, finance, GTM infrastructure)
