Product Marketing Manager
About the role
Product Marketing Manager
> ActivTrak · Austin, United States (Remote) · Full-time · Posted 2026-07-22
Workplace: remote
Department: Product
Description
As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.
Key Responsibilities
Strategic Planning and Execution
- Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
- Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
- Assist with the execution of marketing campaigns
- Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
Customer and Market Intelligence
-
Develop a deep understanding of customer pain points and needs through:
-
Regular review and analysis of prospect calls
-
Conducting win/loss analysis interviews
-
Direct customer interviews to understand product value perception
-
Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies