About the role
Who We Are The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In The Farmer’s Dog is looking for a Commercial Program Lead to sit at the heart of our Commercial team, reporting into the Director of Portfolio Management. This is a first-of-its-kind role at TFD, built around a clear, urgent need. As our go-to-market work spans more functions and moves faster, we need someone who keeps the right people aligned, timelines honest, and accountability shared. You will be the connective tissue across all cross functional teams required to commercialize products: Innovation, Commercial, Brand, Customer Care, Operations, and Finance, ensuring commercial plans don’t just get made, they get executed, correctly and on time. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time. How You'll Make An Impact Lead master go-to-market timeline & milestone management for commercialization projects from planning through launch. Be the single source of truth on project status — who owns what, by when — and surface gaps, conflicts, and risks before they become problems. Build accountability structures across cross-functional teams that keep everyone aligned and moving without adding unnecessary overhead. Run working sessions that drive decisions: right people, clear outcomes, owned follow-ups. Keep leadership informed with accurate, timely updates on status, risks, and the trade-offs that need their attention. Partner with Commercial leads to sequence priorities and translate goals into executable, trackable plans. Own the Stage Gate process — work with project owner to prepare projects for review, sequence them into the right monthly meetings, and keep them on track. We're Excited About You Because You have at least 8 years of relevant experience in go-to-market execution, commercial operations. You have a proven track record of keeping complex, multi-stakeholder go-to-market work on time. You treat timeline gaps and communication breakdowns as your problem to fix, not someone else’s. You’re known for your follow up and your ability to follow through; people feel more supported than chased. You can read a room, understand competing priorities, and still drive to clarity and a concrete next step. You don’t need a perfectly scoped brief to get started, you can operate in ambiguity and make the path visible for others. You know how to leverage technology and AI to build lightweight tools, templates, and workflows that make status tracking, dependency management, and follow-up more seamless. You’ve worked in or closely alongside brand, operations, or commercial functions and understand how products and campaigns actually come to life. You’re skilled at making complex dependencies legible, in a doc, a deck, or a Slack message, for any audience. You absorb complexity and distill it into clear, actionable terms that drive decisions and move teams forward. You are detail-oriented and proactive, thrive as a self-starter, and excel at keeping multiple workstreams moving simultaneously. You love dogs. Office Guidelines We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. We ask all team members to be in office 4 - 5 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion. Our Belonging Philosophy: At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team. Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best
