About the role
Events Manager, North America This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: We are looking for an experienced Corporate Events Manager to join our North America Field Marketing & Events team. This is a fully remote position, with a preference for candidates located on the East or West Coast to support travel for customer, partner, and corporate events across North America. In this role, you will develop and execute integrated, customer-facing event and go-to-market programs that support HPE's business priorities while leading complex corporate events from strategy through execution. You'll partner closely with marketing, sales, business units, alliance partners, agencies, and vendors to deliver exceptional customer and partner experiences. The Events Manager will oversee event plans and budgets, coordinate cross-functional teams, manage program execution, measure success against established goals, and leverage post-event insights to continuously improve program effectiveness, engagement, and business impact.
Responsibilities: Develop and secure approval for GTM plans and budgets. Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets. Define GTM metrics/goals/ benchmarks and track/report progress against them. Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions. Develop offering/segment messaging and manage/ monitor their delivery. Develop/define customer segmentation strategies and customer experience plans and execute/monitor them. Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment. Assist sales with development of sales training materials. Assist sales with retailer/reseller account calls/development. Education and Experience Required: BA or BS in Marketing or related field preferred. 7+ years marketing experience, including offering marketing, segment marketing and partner marketing. Agency, sales and/or channel experience a plus. Knowledge and Skills: Expert knowledge of marketing principles, practices, tactics and tools. Expert knowledge of offering, segment, partner and account- based marketing. Expert knowledge of advertising/direct marketing/research vendor practices and procedures. Well-developed understanding of the industry, offering categories and company offerings/strategy. Strong project and budget management skills. Excellent written/oral communications. Strong analytical skills. Excellent interpersonal skills. Ability to build, manage and influence virtual teams. Excellent negotiating skills. Ability to interface effectively with all levels of management and functional disciplines. Strong influencing and consensus-building skills. Conflict resolution skills. Impact/Scope: Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement. Strong partner to sales in account acquisition/ development. Complexity: High – Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior management in other company functions/organizations, marketing partners and end customers. What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of